In brief, this article explains under the digital age, human are able to express themselves ‘routinely’ but ‘freely’ through different social media, By illustrating the concept with similar mechanical working environment, using just-in-time logistics to manufacture it on an ever-tighter deadline, we eventually able put our sense of self on a sort of assembly line, which means “the rote mediation and rebroadcasting of our constructed individuality yields a stultifying and self-negating spontaneity on demand”. Work flexibility, however, doesn’t banish routine; it merely shifts it to a deeper personal level, especially the level of self-expression. Moreover, technology intervenes to automate the gestures that once defined us, it comes to several recommendation engines tell us what …show more content…
By acquiring different type of communication technology, we can now mediate our identity through a variety of means. Mediating our identity and experience can circulate and be easily reproduced, finally consumed by simultaneous observers, who can experience “sympathy” for us on their own. As a consequence we respond morally and emotionally to the person whom we are sympathizing, but to the packaged representation of that person, and more precisely to decode the way that person’s identity has been symbolized. It is vital to realize that sympathy is our emotional experience of the code itself. Mediation becomes the apotheosis of sympathy, and the ability to translate signs into feelings the measure of the depth of our