Mat 510 Mat510 Week 8 Case Study 2: Improving E-Mail Marketing Response

691 Words Feb 2nd, 2016 3 Pages
MAT 510 MAT510 Week 8 Discussion

Select one (1) project from your working or educational environment that you would apply the DOE technique for the work process. Next, analyze the overall manner in which you would utilize DOE to manage and improve the work process of the project in question. Provide a rationale for your response.

MAT 510 MAT510 Week 8 Homework Assignment 7

Due in Week 8 and worth 30
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2. What strategy would you use to reduce invoice errors, given the results of this experiment?

Type your answers below and submit this file in Week 8 of the online course shell:
MAT 510 MAT510 Week 8 Case Study 2: Improving E-Mail Marketing Response
Read the following case study.
A company wishes to improve its e-mail marketing process, as measured by an increase in the response rate to e-mail advertisements. The company has decided to study the process by evaluating all combinations of two (2) options of the three (3) key factors: E-Mail Heading (Detailed, Generic); Email Open (No, Yes); and E-Mail Body (Text, HTML). Each of the combinations in the design was repeated on two (2) different occasions. The factors studied and the measured response rates are summarized in the following table.

Write a two to three (2-3) page paper in which you:
1. Use the data shown in the table to conduct a design of experiment (DOE) in order to test cause-and-effect relationships in business processes for the company.
2. Determine the graphical display tool (e.g., Interaction Effects Chart, Scatter…

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