The stereotype of the Mammy has affected African American Women self- perception and self-image; In graph the shown above, out of 800 African American women in today’s society approximately 80% of African American Women are confident with themselves, when approximately 20% of African American Women have low self- esteem due the stereotypes of a Mammy.
The stereotype of an African American Mammy is portrayed by “Aunt Jemima,” fulfilling the stereotype of an overweight African American Woman with large breast, a nice wide smile , uneducated and wore clothing such as bandanas to show her social class. The Mammy stereotype could be noticed significantly during the 1960s considering the occupations of African American women; having occupations in the domestic sphere; displaying the small advancement of careers and economic success in African American Women …show more content…
Common stereotypes of African American have been endured since slavery, and has been seen readily in mass media. Stereotypes are persuasive in the United States society for centuries, and become notorious and easily noticed and referenced (Leather).
The primary reason of stereotypes pertaining to African American Women, have been put in place to convince other racial and ethnic groups that African American Women are inferior to other groups in today’s society. Therefore negative stereotypes such as Mammy and Sapphire are used to in mass media to “continue the external and internal oppressive ideology and practices” (Leather).
“Society 's stubborn myths continue to do tremendous damage to African American Women. They often seep into inner psyches and become permanently internalized, battering them from within even if they’re able to wiggle free and live the truth” ( Jones,