Mark Crea's Strategic Leadership Theory

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Part one of this six part strategic leadership theory is known as the learning capacity. Mark Crea was initially introduced to the nonprofit sector with the position of National Sales and Marketing director of the Hazelden Foundation from 1977-1994. The Hazelden Foundation is an alcohol and drug treatment center with facilities located across the United States that helps addicts treat their addictions in an effort to stay drug and alcohol free (Hazelden, 2015). This position is the key to learning capacity because Mark learned about the background and organizational structures within the nonprofit sector which lead to his own leadership style. Learning capacity argues that leaders encourage organizational learning to explore both knowable …show more content…
This part argues that the leaders and in this case Mark Crea prepare the organization for change (Phipps, 2010, p.142). By 2004 Mark decided that to increase production we had to redesign the way the volunteers packed because the process in the past was extremely long and complex and took the format of an assembly line (Mark, 2015). He showed his capacity for change when he recruited production managers and analysts from the Minneapolis area to design a new way to pack when they argued that volunteers ultimately slow the process down and machines should be used to package the food. He used his previous knowledge from his past career as development director of Minnesota Citizens Concerned for Life and argued that they volunteers need to have an emotional connection with physically packing the food to know that they are directly linked to the mission of Feed My Starving Children (Mark, 2015). He also explained that the volunteers are ultimately the basis for revenue and if volunteers to not physically see what they are contributing to the entire organization my not have the funds to continue operating. With his input it was decided that cells with around 12 volunteers can produce the humanitarian meals at a proficient rate while at the same time having a good experience and continue to donate their time and money to the …show more content…
Managerial wisdom basically says that, the leader needs to take the right action at a crucial moment with understanding the environment of the actors within it (Phipps, 2010, p.143). Mark Crea then noticed that the issue with the permanent site in Brooklyn Park, Minnesota was that not all the individuals that wanted to be involved in the organization and wanted to pack the meals were located in the Minnesota area. This created a huge issue for marketing and basically hurt the organization because they were unable to reach other parts of the country (Mark, 2015). With this issue prevailing Mark decided that Feed My Starving Children needed to offer a way to allow people from around the country to get involved do the MobilePack was created at the end of 2004. MobilePack is basically a Feed My Starving Children site that is set up temporarily in a local community center whether it be a church, warehouse, or school. This wisdom allowed a large gap of awareness about the organization to be filled and still created revenue. The only difference between the permanent sites and MobilePack is the cost of meals. While volunteers are not obligated to donate a specific dollar amount at the permanent sites MobilePack requires the volunteer hosts to pay for the meals up front and pack a minimum of 100,000 meals (Mark, 2015). With one meal costing 22 cents each event must fundraise at least

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