Language Analysis : Discourse Analysis Essay

2009 Words Dec 12th, 2016 9 Pages
Methods Section Paper: Discourse Analysis
Traditional forms of mass media, such as print newspapers and broadcast television, were among the first to adopt digital opportunities afforded by the advent of the internet. The first online newspaper appeared in 1980, the same year the first successful personal computer was developed. By the mid-1990s, most news media had a digital presence, with many offering 24-hour access to content. When smartphones grew in popularity, news media were among the first to optimize their content for mobile and create news-specific apps. From the start, news organizations have had the resources to embrace new media opportunities as they were developed. Yet this ongoing adoption of digital technologies did not capture the interest of the first generation to grow up fully immersed in the digital age, those born between 1980 and 2000 (Pew Research Center, 2016) and known as millennials. As online news sources proliferated and became more commonplace, millennials moved away from traditional news providers in increasing numbers. Online newspapers saw significant gaps appear in their audience profiles as fewer and fewer millennials visited newspaper websites. While the death of the print newspaper had been, rightly or wrongly, attributed solely to millennials and the rise of digital media, that millennials did not instead adopt the online news offerings of traditional providers was shocking and confusing. News media have been trying to…

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