Target group I choose for my project, Kosher eating Jewish diaspora, although seems like niche audience, is culturally and geographically immensely diverse group of people. My aim is to appeal to freedom of choice and religious “allowedness” of consuming insects; the appeal of freedom. I focused mainly on locust as its considered Kosher by most of the Jewish communities. However, one issue surrounding the locust is its negative connotations in regards to the Plagues of Egypt as a locust - swarm was one of the calamities. By using the word “blessing” which almost antonym of the word plagues, my aim is to create a juxtaposition and new sense for the locust in order to remove the stigma surrounding it. Another issue is that eating insects are
