Glass Bottle Case Study

Brilliant Essays
Register to read the introduction… Glass bottles can retain the cold longer than plastic or aluminum, says Doug Leckband. Glass bottles are predominant in the beer industry as CO2 retention is a major factor. A casual poll of consumers and co-workers reveals the same: Taste and temperature are key factors in consumer preference for glass-bottled beverages.

Glass delivers unparalleled shelf impact, and is the perfect union of form and function. Modern manufacturing techniques have produced glass packaging that is up to 50% lighter and considerably stronger than it was 20 years ago, when plastic began to dominate. Glass bottles can be colorized, etched, painted, labeled, shaped and decorated in various ways for customer appeal.

Glass bottles differentiate a product in a competitive market. Manufacturers and consumers alike will continue to view glass as the best socially responsible packaging choice. Shelf space is continually being occupied by “organic”, “pure”, and “natural” products. Customers desire, therefore, a “pure” package. Glass provides the pleasing aesthetic, as well as the premium image, and ensures
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Rick Certain, manager of the recycling center, accepts all food-grade glass containers as a part of daily operations. Laurence’s recycling center receives a small payment from the City of Sioux City to support operations, but does not make a profit, Rick says.

R & R Recycling collects the crushed glass from Laurence’s and other redemption centers in the area for shipment to a processing center in Des Moines, which is owned and operated by Greenstar – North America. Greenstar provides the equipment collect, crush, sort, and transport the collected glass. Glass beer bottles are also accepted by R & R, according to Tim Lanphier of L & L Distributors. Lanphier says, however, that his company needs to pay for the service.

Greenstar is based in Houston, TX with operations in nine states, many of which are near Coca-Cola facilities. Greenstar operates transfer stations in several regions, targeting those communities that desire to outsource their collection management. According to the Greenstar website, the company operates the most advanced glass recycling facilities in the United States. Their facilities process more than 25 tons per hour, sending the final product to glass manufacturers across North

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