Topic Two Design In A Business Context
Focused research: Local designer: XYZ
Biographical details:
• Country: South Africa, Cape Town
• Design school: Cape Peninsula University Of Technology
• Major Awards: Eco Design Initiative « nokak 2012 Design with the other 90% 2011 DISA award 2009 Most Beautiful Product in South Africa 2007
Inspiration and Considerations:
XYZ is able to showcase successful design in a business context as they are able to understand the needs of the consumer and deliver accordingly. This can be done by collaborating with the marketing environment of the business where the 7ps will be looked at an applied to. The seven P’s are: (Product, Place, Price, People, Promotion, Process …show more content…
He is constantly communicating and working with people in the corporate world whom do not always understand how a designer works. Butler therefore uses simple language to ensure that his message is being communicated in a clear and concise manner, this allowing him to be understood throughout the different sectors of the business. (Jessie Scanlon 2008)
Butler’s strategy ensures that the simplicity is not lost and that fundamental aspects are not left out. He uses a “fix the basics approach” which addresses basic yet fundamental issues that are often overlooked as they are perceived as “insignificant” yet can contribute to a huge downfall in the business environment when ignored. Butlers approach looks at identifying the flaws in the design process and addressing them immediately. An example being when David Butler was hired an told that “ we need to do more with design… go figure it out” he realized that although Coke was a worldwide company consisting of 450 brands, an infinite amount of retail partners there was a basic design flaw. The company had no consistent global design standards in place. How would Coke a company of that capacity be able to operate without standards? (Jessie Scanlon …show more content…
The simplistic white background is contrasted with a bold red arrows, this informs the user on how the design operates and creates visual thread throughout the design. The simple silhouette of the coke bottle is present without the use of a logo or slogan present. Through strong brand association, a fundamental aspect of Butler’s philosophy, the company is able to rely on an effective soft sale technique: where the target market is easily persuaded to buy in due to customer loyalty and a consistent delivery. As they have already created a valuable presence in the market. (1999-2014
Focused research: Local designer: XYZ
Biographical details:
• Country: South Africa, Cape Town
• Design school: Cape Peninsula University Of Technology
• Major Awards: Eco Design Initiative « nokak 2012 Design with the other 90% 2011 DISA award 2009 Most Beautiful Product in South Africa 2007
Inspiration and Considerations:
XYZ is able to showcase successful design in a business context as they are able to understand the needs of the consumer and deliver accordingly. This can be done by collaborating with the marketing environment of the business where the 7ps will be looked at an applied to. The seven P’s are: (Product, Place, Price, People, Promotion, Process …show more content…
He is constantly communicating and working with people in the corporate world whom do not always understand how a designer works. Butler therefore uses simple language to ensure that his message is being communicated in a clear and concise manner, this allowing him to be understood throughout the different sectors of the business. (Jessie Scanlon 2008)
Butler’s strategy ensures that the simplicity is not lost and that fundamental aspects are not left out. He uses a “fix the basics approach” which addresses basic yet fundamental issues that are often overlooked as they are perceived as “insignificant” yet can contribute to a huge downfall in the business environment when ignored. Butlers approach looks at identifying the flaws in the design process and addressing them immediately. An example being when David Butler was hired an told that “ we need to do more with design… go figure it out” he realized that although Coke was a worldwide company consisting of 450 brands, an infinite amount of retail partners there was a basic design flaw. The company had no consistent global design standards in place. How would Coke a company of that capacity be able to operate without standards? (Jessie Scanlon …show more content…
The simplistic white background is contrasted with a bold red arrows, this informs the user on how the design operates and creates visual thread throughout the design. The simple silhouette of the coke bottle is present without the use of a logo or slogan present. Through strong brand association, a fundamental aspect of Butler’s philosophy, the company is able to rely on an effective soft sale technique: where the target market is easily persuaded to buy in due to customer loyalty and a consistent delivery. As they have already created a valuable presence in the market. (1999-2014