We have been analyzing the ideals of consumerism in the lens of capitalism because the work produced by the artists is a reflection of the inner workings of our capitalist society. The artist discussed above talk about the commoditization of structured desire. For example, ‘Play-Doh’ has no economic or social value. However, it is through clever marketing that it became desirable for parents to buy this toy for their kids. This is an example artist can use art to show of clever marketing can lead to constructed desire of goods and purchases of such goods. This mechanism highlight how consumerism can change the way people go about their day-to-day lives and how art is a medium to highlight such social change.
Marx said “A thing can be useful,
Marx said “A thing can be useful,