Since the 1960s, many marketers have used countercultural ideas for attracting customers to efficiently sell their products. In his essay, “Commodify Your Dissent”, Thomas Frank insists that consumerism is "no longer about 'conformity' but about “difference.” Thomas Frank based on the idea of counterculture that is one of the groups which has a responsibility for breaking existing rules of the society. In my opinion, I think his assertion is right because to stimulate, people to buy the commodities, many advertisements continue to use countercultural ideas for being impressively embedded in people’s minds.
In the past, the life style stressed maintenance of tradition, and people were forbidden many deviant things. People tried to do self-denial
In the past, the life style stressed maintenance of tradition, and people were forbidden many deviant things. People tried to do self-denial