Kennedy begins by connecting with his audience, which achieves an appeal to ethos. In order to establish the purpose of the address and bolster his own credibility, Kennedy states, “For I …show more content…
By using intense figurative language, the audience becomes aware of Kennedy’s determination and his attentiveness to America’s issues. The unyielding extended analogy, “those who foolishly sought power by riding the back of a tiger ended up inside.” This analogy is a nod to the nuclear warfare occurring in the surrounding world. This is continued as Kennedy applies the metaphor, “beachhead of cooperation may push back a jungle of suspicion...” This allusion to the military within the metaphor proves that Kennedy wants to establish a world of new law and prioritizes the preservation of peace. Kennedy is able to maintain his purpose to address America and create his image as a powerful and capable leader by creating language that the audience is able to identify and draw connections to. Kennedy elevates himself by using strong metaphors that decorously indicate the issues surrounding current events. Kennedy then concludes his address with an imperative sentence, which is used to command the audience and to motivate them into a specific direction. Kennedy implores, “My fellow citizens of the world; ask not what America will do for you, but what together we can do for the freedom of man.” Kennedy asks that the globe cooperate in order to achieve the freedom of mankind. By finishing the speech with an imperative sentence, Kennedy finalizes his purpose. His main goal of the