Jetstar Case Study: Virgin Blue Airlines
* Their successful reputation crowned them ‘best low-cost carrier’ at the Skytrax World Airline Awards (World Airline Awards 2009). * Furthermore, Jetstar became the chief sponsor of the NRL team, the Gold Coast Titans and not long later it was named the official carrier of the Australian NRL team. * Jetstar has kept to their advertising promises of Jetstar is "All day every day low fares" and "Low Fares, Good Times" by continuing to provide low fares. * Jetstar Airways operates with only 3 types of fleet. (Jetstar Airways 2009) * Staff members are multi-skilled which means efficient workforce. * Its point-to-point model ensures lower unit cost and encourages the utilization of the aircrafts’ entirety. * In order to keep fares low, Jetstar has a buy on board in all domestic routes offering food and beverages for purchase (Clitheroe 2008). * On all A330 international routes, Jetstar offers a two-class service (Jetstar Airways 2009). * Initially Jetstar Airways was limited to operating domestically, however at the close of 2005 it began to service both an broad domestic and regional network as well as global services. | Weaknesses * Jetstar has had three in-flight incidents since commencing their services. * In order to keep their fares low, Jetstar has needed to limit their budget in other departments. However this has resulted in limited staff being unable to handle an irregular situation with the lack in emergency plans.