Internet Loyalty, Resistance And Deviance Case Study
Through internet, anyone can broadcast their voice both as identified or anonymous. In comparison to before internet; you had to go through controlled channels such as radio or television, physically be present in protests, or write letters or make phone calls which have a limited reception.
So how does internet affect loyalty, resistance and defiance, and especially voice and exit?
Inflation of Voice
Via internet, anyone can access a multitude of content without directly investing one’s money. This content is often very accessible in terms of entry, exit and voice as it requires little commitment from the consumer. Additionally, in the case of “freeware”, the economical incentive is removed from …show more content…
It is a logical response to negative feedback on a product that has an accessible exit or low price of voice, that “if you don’t like it, don’t use/watch it”. This is related to Hirschman’s point that voice is more likely when the opportunities of exit decline, however we would like to argue that in this case it is the effectiveness of voice that raises when exit declines, because voice is almost always available via internet. Conversely, the effectiveness of voice declines as the opportunities of exit increase. Additionally voice loses its effectiveness as it becomes cheaper, because it is taken less …show more content…
Hirschman explores the idea that the most quality concerned consumers are also the least price-concerned. “The consumer who is rather insensitive to price increases is often likely to be highly sensitive to quality declines”, p. 49 Hirschman. Which also would mean that the consumer who is sensitive to price is likely rather insensitive to quality. In other words; the consumer which appreciates freeware does not prioritize quality. Although, just because concerns are quality related doesn’t mean they are constructive, this is connected to the low price and risk of resorting to voice on the internet; it is easy to get away with deconstructive or obstructive comments. As Rotschild said: “It is only fair to note that whistleblowers are not saints and that whistleblowing can be grossly grossly misused”, p. 270 Whistleblowing as Resistance in Modern Work Organizations by Joyce Rothschild and Terance D.