Institutional Racism In Social Media

Throughout the introduction, I mentioned some key concepts that need to be defined. Institutional racism can be seen or detected in processes, attitudes and behaviour which result in discrimination through unwitting prejudice, ignorance, thoughtlessness, and racist stereotyping which disadvantage ethnic minorities, (MacPherson, 1999), therefore institutional racism occurs where institutions discriminate and fail to provide professional service to a person due to them being an ethic minority. Therefore, within football, the fan bases could see this racist behavioural attitude as a norm within that society or organisation. Rajan (2014), states that Twitter is a platform that provides unending distance between the tweeter and the reader, making …show more content…
Racism is defined by McNeil (2006) as a developed set of attitudes that include antagonism based on the superiority of one group premised solely on skin colour or race, racist attitudes can breed in any ethnic group. Thus, showing that racism is evident regardless of skin colour and biological factors. Henry and Tator, 2006, p.329, defined individual racism as a form of racial discrimination that stems from conscious and unconscious personal prejudice, therefore within football, individual racism is evident through unconcealed forms of racism by the fans, players, managers, owners of clubs etc. Van Dijk (1993, p.6) argued that Everyday racism is a concept which combines both individual and institutional forms of racism, they then can be summarised as a process where institutions contribute to the problem of racism through their passivity, their acquiescence, their ignorance, and their indifference in response to ethnic and racial discrimination and prejudice. These terms will be frequently mentioned throughout the