How Can Cognitive Factors Of Entrepreneur Influence Start Up Behavior And Success Of Venture Creation?

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How can cognitive factors of entrepreneur influence start-up behaviour and success of venture creation?

Introduction:
"I have always wanted to do my own business", potentials entrepreneurs that have this type of perception towards a business start-up will most like to persevere in actions that will lead them to successfully starting a business. Although, start-ups are prone to be loaded with difficulties and failures, we will be discovering how cognitive factors might have effect on individual 's determination despite uncertainty of success. In order to answer the question above, we first need to know the underlying meaning of cognitive. In psychology, cognition/cognitive studies focus on how humans process information which revolves around the notion of mental processes such as attention, perception, memory, thinking, creativity and problem solving. Therefore, suggesting the cognitive approach will have a significant influence on a potential entrepreneur willingness to continue entrepreneurial activity in the face of difficulties and failures.

What makes a successful start-up? There are many characteristics of entrepreneurs that can lead to successful start-up. According to an article on web [Alan Hall, Forbes], that one has to take time and determine whether one has the ability, interest and drive to becoming a "winning entrepreneur". There are two factors of an entrepreneur 's consistency that will contribute to the process of starting a business: 1 - The…

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