Globalization Has Influenced Culture, And Reciprocally, Culture

1568 Words Oct 21st, 2016 7 Pages
Since it began in the seventeenth century, globalization has influenced culture, and reciprocally, culture has influenced globalization. Globalization is defined as the process of growing interconnections between people and places in political, economic, and cultural terms. This theme is demonstrated by the homogenization of current emerging global culture, media, the globalization of languages, and the recent views of environmental development.
Many experts studying globalization have noticed a trend in globalization over the past few centuries. They noticed that culture has become more homogenized, in the sense that people around the world have become more similar. Manfred Steger (2003), in his work Globalization: A Very Short Introduction, reaffirms that, “we are witnessing the rise of an increasingly homogenized popular culture underwritten by a Western ‘culture industry’ based in New York, Hollywood, London, and Milan.”(pg. 82)
Steger further explains his statement by providing examples of how the Western cultures and norms are overwhelmingly apparent in other countries. He reveals that it isn’t out of the ordinary for Palestinian children to wear Chicago Bulls sweatshirts or for Amazon Indians to wear Nike sneakers because of this “Americanization” of the world. Many symbols in today’s societies can be recognized by people from many different continents. For example, would be able to identify an iconic symbol such as the Olympic Rings or the American Flag.…

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