In 1997 PepsiCo withdrew from the Union of Myanmar, following Levis Strauss’s example and citing humanitarian issues as its main catalyst for change. The withdrawal was completed even though Myanmar was one of the few territories in the world where Pepsi enjoyed greater success than rival Coca Cola. They did not explicitly oppose the political regime, but their actions were clear. In 2004 in the New York Times, Pepsi’s spokeswoman Elaine Franklin had attacked Coca Cola’s comments on the political situation in Myanmar, insisting that ‘it is pretty arrogant of any company to decide to make its own foreign policy.’ However, this is a suitable summary of what big businesses do need to do to positively affect public opinion. In contrast to ignoring suppliers’ poor labour standards, corporations should actively engage with them to achieve change, which will be driven by public opinion and will become competitively advantageous as their reputation rises. Hu-DeHart insists that it is ultimately large retailers who set the price of labour (2002) and therefore it is these retailers that need to be socially responsible and socially accountable through transparency of process, from raw material acquisition to point of sale in order to win
In 1997 PepsiCo withdrew from the Union of Myanmar, following Levis Strauss’s example and citing humanitarian issues as its main catalyst for change. The withdrawal was completed even though Myanmar was one of the few territories in the world where Pepsi enjoyed greater success than rival Coca Cola. They did not explicitly oppose the political regime, but their actions were clear. In 2004 in the New York Times, Pepsi’s spokeswoman Elaine Franklin had attacked Coca Cola’s comments on the political situation in Myanmar, insisting that ‘it is pretty arrogant of any company to decide to make its own foreign policy.’ However, this is a suitable summary of what big businesses do need to do to positively affect public opinion. In contrast to ignoring suppliers’ poor labour standards, corporations should actively engage with them to achieve change, which will be driven by public opinion and will become competitively advantageous as their reputation rises. Hu-DeHart insists that it is ultimately large retailers who set the price of labour (2002) and therefore it is these retailers that need to be socially responsible and socially accountable through transparency of process, from raw material acquisition to point of sale in order to win