In order to be accepted into the “perfect” world, the advertising and media world, one must look the part. One must have the perfect curves, perfect posture, and look like a Barbie doll. In Aaron Devor’s article Gender Role Behaviors and Attitudes, it is clearly stated as to what the expectations are in order to achieve the female, and male roles. Gender roles are mainly what this article is about. Here the masculinity and femininity come into play. In order to be masculine one must look tall, have broad shoulders, and take up space; this shows that they are dominant and in control which shows confidence, assertiveness, and strength. On page 676, Devor writes, “People who attempt to control the direction of conversations seem more masculine.”
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The history books show that the roles of the partnerships between men and women from in the past to now are very similar. In Jean Kilbourne’s book Can’t Buy My Love, Kilbourne identifies the many problems that women models have throughout their years of advertisements and modeling. In advertisements, women are being taken apart and becoming products. They do not look human anymore, in fact the exact opposite. Titles from advertisements like Strangleland by Dee Snider, on page 139, indicates that women should by tied down; showing an image of a woman’s lips sewn together. Another advertisement by the name of Get Used by Ellie on page 143, shows the implications of how women should be. Even in the tittles, advertisements portray women to be “used” and thrown away once one is done with the women. Whether sexually or non-sexually, females get abused because of their gender. The images show vulnerability and in desperate need of a “guys” help. The images of women in the book imply that women need to be insecure and uneasy. With legs spread wide, and breasts basically falling out, Kilbourne demonstrates how much women are effected. In the book Can’t Buy My Love, on page 141, …show more content…
These roles have been passed down through the ages and into modern society. The way one acts depends on how dominant or submissive one is. Those who speak softly show the sense of timidness, and those who speak abruptly show assertiveness. The accepted part of society are people that wear clothing that fits their specific gender; those that do not, are considered outcasts. According to Jackson Katz’s documentary Tough Guise,if one does not succeed the potential of feminine or masculine then that individual will be teased and picked on. Advertisers have put people in control of the status quo. In Jackson Katz’s documentary, he clearly implies that men have it rough too. Both males and females are in the same boat when it comes to wanting to be accepted by others. This documentary indicates what men go through when the media and advertising hits them. Boys from all over came together to express how they feel. The sense that men need to be powerful and dominating shows how hard it is to be a man or even a younger man. Boys are always being teased in school if they do not have enough muscle. Jackson Katz even says in the documentary, “ To be a real man tough, strong, independent and respected, means fitting into this narrow box that defines man hood.” Katz explains how if they “don’t measure up” then they will be picked on. Katz also explains how men learn these things from the media.The traits
The history books show that the roles of the partnerships between men and women from in the past to now are very similar. In Jean Kilbourne’s book Can’t Buy My Love, Kilbourne identifies the many problems that women models have throughout their years of advertisements and modeling. In advertisements, women are being taken apart and becoming products. They do not look human anymore, in fact the exact opposite. Titles from advertisements like Strangleland by Dee Snider, on page 139, indicates that women should by tied down; showing an image of a woman’s lips sewn together. Another advertisement by the name of Get Used by Ellie on page 143, shows the implications of how women should be. Even in the tittles, advertisements portray women to be “used” and thrown away once one is done with the women. Whether sexually or non-sexually, females get abused because of their gender. The images show vulnerability and in desperate need of a “guys” help. The images of women in the book imply that women need to be insecure and uneasy. With legs spread wide, and breasts basically falling out, Kilbourne demonstrates how much women are effected. In the book Can’t Buy My Love, on page 141, …show more content…
These roles have been passed down through the ages and into modern society. The way one acts depends on how dominant or submissive one is. Those who speak softly show the sense of timidness, and those who speak abruptly show assertiveness. The accepted part of society are people that wear clothing that fits their specific gender; those that do not, are considered outcasts. According to Jackson Katz’s documentary Tough Guise,if one does not succeed the potential of feminine or masculine then that individual will be teased and picked on. Advertisers have put people in control of the status quo. In Jackson Katz’s documentary, he clearly implies that men have it rough too. Both males and females are in the same boat when it comes to wanting to be accepted by others. This documentary indicates what men go through when the media and advertising hits them. Boys from all over came together to express how they feel. The sense that men need to be powerful and dominating shows how hard it is to be a man or even a younger man. Boys are always being teased in school if they do not have enough muscle. Jackson Katz even says in the documentary, “ To be a real man tough, strong, independent and respected, means fitting into this narrow box that defines man hood.” Katz explains how if they “don’t measure up” then they will be picked on. Katz also explains how men learn these things from the media.The traits