The main purpose of this article is to examine the impact of race and gender on sports-related transgressions amongst athletes. Applying experimental designs, research questions, and response strategies (mortification, provocation, bolstering) to test the study and support the findings. Additionally, the author will discuss how understanding communication strategies suggestively alter and shape the public interpretation.
Article Summary
The first research question examines if the race of an athlete can have an influence on an athlete's perceived image after the image repair process. Using the three response strategies tested there was a main effect for the mortification strategy was somewhat higher than the provocation and bolstering strategies. …show more content…
The author used the outburst of NFL football player Richard Sherman in the 2014 football game against the San Francisco 49ers. News reporter’s reactions and commentaries used racist reactions that called him names, including “thug” and that his interview could be comprehended as “thuggish.” Sherman later addresses the media apologizing for his demeanor. Also stating, "It was loud, it was at the moment, and it was just a small part of the person I am. I do not want to be a villain, because I am not a villainous person" (Sherman, 2014). The second research questions examine if the gender of an athlete can have any influence on the overall picture. Analysis of this concluded there was not an interaction effect present in regards to gender. Even though this experiment did not reveal gender differences, a single study cannot provide definitive conclusions (Brown, Billings, Mastro, & Brown-Devlin, 2015). Nonetheless, considering this research highlights athlete image repair, visibility of black females in sports areas, when compared with other public positions, …show more content…
Using examples of Richard Sherman in football, Elizabeth Lambert in women's soccer provides excellent examples of how quickly the image of an athlete can be tarnished. I think most people in society will always compare race before gender in regards to sports-related transgression in athletes. I do not believe that is a fair assumption that we can judge them on just by the color of their skin. However, I think that the provocation strategy tends to be an issue amongst athletes to some degree. When high profile players go into a club or bar hacklers are going to try to provoke these athletes and take to get a rise out of them in hopes they will react in a negative manner. That is a horrible reflection on the society we live in now. That people will do anything just to get some fame out of it or sue and get money. To some degree, I agree with the bolstering strategy in athletes. Athletes have a pure raw emotion. When someone has a passion for something, he or she will do whatever he or she need to stand up and protect it. I respect that in someone. In conclusion, the study provided several useful methods understand and categorize communication strategies can influence the public. While this study outlines sport-specific image repair efforts, the effects have the impact for many realms outside of athletics, indicating that not all attempts at image repair are fair
Article Summary
The first research question examines if the race of an athlete can have an influence on an athlete's perceived image after the image repair process. Using the three response strategies tested there was a main effect for the mortification strategy was somewhat higher than the provocation and bolstering strategies. …show more content…
The author used the outburst of NFL football player Richard Sherman in the 2014 football game against the San Francisco 49ers. News reporter’s reactions and commentaries used racist reactions that called him names, including “thug” and that his interview could be comprehended as “thuggish.” Sherman later addresses the media apologizing for his demeanor. Also stating, "It was loud, it was at the moment, and it was just a small part of the person I am. I do not want to be a villain, because I am not a villainous person" (Sherman, 2014). The second research questions examine if the gender of an athlete can have any influence on the overall picture. Analysis of this concluded there was not an interaction effect present in regards to gender. Even though this experiment did not reveal gender differences, a single study cannot provide definitive conclusions (Brown, Billings, Mastro, & Brown-Devlin, 2015). Nonetheless, considering this research highlights athlete image repair, visibility of black females in sports areas, when compared with other public positions, …show more content…
Using examples of Richard Sherman in football, Elizabeth Lambert in women's soccer provides excellent examples of how quickly the image of an athlete can be tarnished. I think most people in society will always compare race before gender in regards to sports-related transgression in athletes. I do not believe that is a fair assumption that we can judge them on just by the color of their skin. However, I think that the provocation strategy tends to be an issue amongst athletes to some degree. When high profile players go into a club or bar hacklers are going to try to provoke these athletes and take to get a rise out of them in hopes they will react in a negative manner. That is a horrible reflection on the society we live in now. That people will do anything just to get some fame out of it or sue and get money. To some degree, I agree with the bolstering strategy in athletes. Athletes have a pure raw emotion. When someone has a passion for something, he or she will do whatever he or she need to stand up and protect it. I respect that in someone. In conclusion, the study provided several useful methods understand and categorize communication strategies can influence the public. While this study outlines sport-specific image repair efforts, the effects have the impact for many realms outside of athletics, indicating that not all attempts at image repair are fair