Gender Stereotypes Analysis

1321 Words 6 Pages
In today’s society, the topic of gender and gender stereotypes is a high rise of debate. In analysis of the study The Gender Marketing of Toys: An Analysis of Color and Type of Toy on the Disney Store Website conducted by Carol J. Auster and Claire S. Mansbach, the authors discuss the socialization of children, toys, and gender. From an early age, children learn to play with the toys that are appropriate to their gender through the guidance of adults and through the media (Auster and Mansbach, 375). The subject matter of the article is to prove that gender stereo types can be passed down through parents, media, and even the socialization of peers. The authors attempt to close the gap between the gendering market of children’s toys and make …show more content…
For example, the study is based off of toys, colors, and Disney media. I think that everyone has some kind of experience with 1 or all 3 of the topics and can somehow relate to the article. The most appealing topic that hooks the audience is simply the term Disney. I believe that the authors do not address the significance of their topic clearly, but rather provide interesting hypothesis that made me interested enough to care about the results and final outcomes of the study. In particular, a quote that caught my attention and persuaded me to keep reading is stated, “Children learn about the toys seen as appropriate for their gender not only from adults and children but also through the media, which serves as an important source of socialization” (Auster and Mansbach, 375). This stood out to me because I grew up watching Disney and I also grew up using technology at a young age. Therefor, I have experience with both topics and can relate the study to my own life. The study made me reflect on my past and what influenced me to play with certain toys. I remember seeing commercials about the easy-bake-oven and Polly pocket dolls. The bright colors and the little girls in the commercials stood out to me and made me want to be just like them. I also found the study true that girls are more likely to cross gender toys because I also grew up …show more content…
Auster and Mansbachs source closely relates to Gender Role Portrayal and the Disney Princesses that was written by Dawn Elizabeth England, Lara Descartes, and Melissa Collier-Meek. I see the most resemblance because both are scientific peer reviewed journals that are both published in Sex Roles. Both sources were also published only a year apart. Another similarity between the journals is that the organization IMRaD is used. Both sources include a detailed bibliography, as well as tables and data

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