In real world, most of the time customers follow the brand name when they need to make any purchases. No matter whether it is a food items or clothing, they like to purchase branded items. McDonald’s is one of the most popular fast food restaurants in United States where millions of people visit every day for their meal. It operates business in a highly competitive retail food industry. For several years, McDonald’s restaurant is facing competition from many fast food restaurants nationally and internationally. Burger King, Wendy’s, Chipotle and Starbucks are large competitors of McDonald’s in the U.S. These industries are highly competitive with respect to price, quality of food, new product development, advertising, promotion, location, customer service, attractive interiors and maintenance of the
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In 1949, FMEA was first used by the military and later used by the space program in the 1960s (Eugene F., Arif A., 2014). The process or way of product being failure can be defined by the term “mode” and the consequences of those failure in the process or product can be explained as term “effect”. FMEA is an inductive method created to identify and calculate the possible failure of a product or process, failure ramification and the rectification process to reduce potential failure. The term “mode” can be defined as the method in which a product or process might fail, whereas “effect” can be defined as the consequences of the failure on the product or process.
We will be using a scoring model approach to figure out the failure mode and effect analysis of McDonald’s restaurant. The broadly used FMEA procedure can be listed as follows (Jack R. M., Scott M. S., 2013);
1. List all potential failure modes that affect the business of McDonald’s
In 1949, FMEA was first used by the military and later used by the space program in the 1960s (Eugene F., Arif A., 2014). The process or way of product being failure can be defined by the term “mode” and the consequences of those failure in the process or product can be explained as term “effect”. FMEA is an inductive method created to identify and calculate the possible failure of a product or process, failure ramification and the rectification process to reduce potential failure. The term “mode” can be defined as the method in which a product or process might fail, whereas “effect” can be defined as the consequences of the failure on the product or process.
We will be using a scoring model approach to figure out the failure mode and effect analysis of McDonald’s restaurant. The broadly used FMEA procedure can be listed as follows (Jack R. M., Scott M. S., 2013);
1. List all potential failure modes that affect the business of McDonald’s