Significant Factors Influence A Young Person's Life

Significant factors influence a young person 's life, according to longitudinal studies, parents, peers, and advertisements are the most influential (Kessler). Furthermore, young adults are influenced to smoke, drink, or experiment with some type of drug partly because of advertisements or the need to fit in with other peers. According to Mary H. Cooper, by the time American teens leave high school, a quarter of them are addicted smokers. Along with the number of youth smokers, nearly three- fourths, or seventy two percent, have consumed a significant amount of alcohol by the end of high school (Monitoring the Future: National Survey Results on Drug Use). It is obvious that tobacco and alcohol companies hire outstanding, top of the tier, marketing …show more content…
Being one of the most advertised drugs , tobacco products are made to appeal to new smokers. “Advertisement of tobacco brought in sixteen million, with their main target being healthy people worried about their health” (The Changing Marketing Of Smokeless Tobacco In Magazine Advertisements). Tobacco companies aim at people concerned about their health. Spending millions to try to lure people in who would have no intention on smoking. Meaning they spend millions trying to lure in people that would have no thought about smoking. Agreeing not to target the youth, tobacco companies say they promote tobacco products for adults (Marshall). However, many companies promote flavored, smokeless, or vapor tobacco. Although tobacco is the second largest advertising, alcohol is the first. Alcohol companies advertise everywhere, and waste Deleted: billions of ads, close to four billion (Regulating Alcohol Advertising: Content Analysis of the Adequacy of Federal and Self-Regulation of Magazine....). Companies that advertise liquor spend a copious supply of money for their products to be recognized as a lifestyle product, or a product for enjoyment. Through the years, over sixty seven percent of adults dislike commercials dealing with alcohol (Alcohol Counter-Advertising and the Media). “1,795 unique advertisements were placed 7,634 times in national magazines in the years 2008 to 2010 costing around $847,712,100 (Regulating Alcohol Advertising: Content Analysis of the Adequacy of Federal and Self-Regulation of Magazine....)”.These Companies will go to an extent to have their product be recognized by teens and adults. The producers of these advertisements put a grand investment into advertising, meaning the companies see in increase in the use of their product, this is why a company continues