Facebook Is The Average Of An Average American? Essay

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As we can see from the figure above, US advertisers spend $165 Billion on advertising in 2012. Notice a majority ($66.4 Billion) was spent on TV advertising. The average length of a TV announcement is 30 seconds. How effective are these advertisements if the average attention span of an American is 8 seconds (the average attention span of a goldfish is 9 seconds)(Weinreich, Obendorf, Herder, & Mayer, 2008). This means that the average American loses interest and potentially doesn’t pay attention to a majority of advertisements that are used today which are an average length of 30 seconds.
Is there a way to advertise, and not lose attention of an average American?
Twitter is a micro-blogging social media platform that allows users such as celebrities, consumers, and even business to share information in “tweets” which are restricted to 140 characters or less. This is what makes Twitter unique among its main competitor, Facebook, which does not have a character limit on their posts.
This paper will provide a brief overview of Twitter, the underlying technologies that it uses, how it is suited to solve the issue of the brief attention span of American’s, any security and ethical issues there are with using Twitter, solutions to overcome those issues, and any potential future opportunities that Twitter has.
Product Overview
Twitter, which was created and founded in 2006 by 4 individuals: Evan Williams, Biz Stone, Jack Dorsey and Florian Weber, after a failed project called Odeo,…

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