Essay on Evaluating Sme Toolkits
Supporting the Development of Marketing Capability of Small Businesses: The use of Diagnostic Audits to Benchmark an SME’s competencies against critical marketing success factors
The Identification of Critical Success Factors in Marketing-2
Showcasing/Evaluation of key diagnostic audit tools-4
In this paper I will showcase how supporting the Development of Marketing Capability of Small Businesses and The use of Diagnostic Audits to Benchmark an SME’s competencies against critical marketing. Small businesses struggle with lots of elements of the business world both external and internally exploring the use of business tool kits, the paper will discuss …show more content…
Strategies designed to monitor changes in customer opinion and the successes of the product, would be established within the corporate strategy. This element of the marketing plan gives the processes direction and control, in case problems do occur. Small business struggle to undergo related (concentric) diversification, whereby their new product is related to the original (2010, pg.196). This is due to a lack of funds, time and personal for research and development. This concept can help growth and competitive strategy.