Ethos, Pathos and Logos Essay examples

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Ethos, Pathos and Logos
A General Summary of Aristotle's Appeals . . .
The goal of argumentative writing is to persuade your audience that your ideas are valid, or more valid than someone else's. The Greek philosopher Aristotle divided the means of persuasion, appeals, into three categories--Ethos, Pathos, Logos.
Ethos (Credibility), or ethical appeal, means convincing by the character of the author. We tend to believe people whom we respect. One of the central problems of argumentation is to project an impression to the reader that you are someone worth listening to, in other words making yourself as author into an authority on the subject of the paper, as well as someone who is likable and worthy of respect.
Pathos (Emotional) means
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* Do your words evoke feelings of … love? … sympathy? … fear? * Do your visuals evoke feelings of compassion? … envy? * Does your characterization of the competition evoke feelings of hate? contempt?
Emotional connection can be created in many ways by a speaker, perhaps most notably by stories. The goal of a story, anecdote, analogy, simile, and metaphor is often to link an aspect of our primary message with a triggered emotional response from the audience.
We will study pathos in greater detail, and look at how to build pathos by tapping into different audience emotions.

Logos is synonymous with a logical argument. * Does your message make sense? * Is your message based on facts, statistics, and evidence?
Will your call-to-action lead to the desired outcome that you promise?
We will see why logos is critical to your success, and examine ways to construct a logical, reasoned argument.

Which is most important? Ethos? Pathos? or Logos?
Suppose two speakers give speeches about a new corporate restructuring strategy.
The first speaker — a grade nine student — gives a flawless speech pitching strategy A which is both logically sound and stirs emotions.
The second speaker — a Fortune 500 CEO — gives a boring speech pitching strategy B.
Which speech is more persuasive? Is the CEO’s speech more persuasive, simply because she has much more credibility (ethos)?

Some suggest that pathos is

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