She opens her speech by appealing to the audiences’ emotion by telling a story about forty-nine –year- old Beatrice Vance who did not receive appropriate emergency room care and died while waiting to be seen by a doctor (O’Hair et al., 2015). The opening was the use of pathos, as the story was tragic, the death of a woman at a relatively young age, went to seek treatment, but due to the inadequacies of emergency rooms she did not receive treatment that could have saved her life. By opening the speech with this story Lisa Roth captured the audience’s attention immediately and presented that there was a problem that needed …show more content…
She used statements from experts such as Dr. Brent Eastman, Chief Medical Advisor at Scripps Health Hospital in San Diego. She quoted him stating that America’s emergency rooms were in a crisis that could jeopardize everyone (O’Hair et al, 2015). Lisa then used quotes from the New York Times, and quoted a survey done by the Institute of Medicine. She goes on to give examples of poor emergency room standards from articles in the Columbus Dispatch and the Fort Worth Star-Telegram, and the Pittsburgh Tribune-Review. Lisa used several different sources to back up her argument. She gives the audience credible sources which persuade them to listen and understand her argument. She is also taking the time to explain how the impact of this problem can affect the members of the audience. The stronger the evidence the more persuasive the use of statistics, facts, examples, and eye witness account will provide as supporting evidence (O’Quinn,