Entrepreneurship Reflection Paper

1711 Words 7 Pages
During this course I have been exposed to many topics and issues surrounding the study of entrepreneurship. To start the review of my journey within this course I would like to start with the summary of concepts learned throughout the last 11 weeks of study.

In week 1 we reviewed an excerpt from book by (Stevenson, 1997) as well as the an article from (Stevenson& Jarillo,1990) and were introduced to the concepts of Promoter and Trustee. A promoter is an entrepreneur who looks toward using limited resources to explore an opportunity within a market segment. Whereas a trustee is an entrepreneur who looks toward exploiting available resources to maintain costs and maximize profits to remain competitive within the market place (O 'Reilly &
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To assist in exploiting current resources to sustain an organization’s place in the market while exploring/planning for the future to further evolve their competitive edge.

In contrasting week one to week two I saw how the behaviour and managerial style of the entrepreneur is an important part in being able to juggle these items to sustain their business. In reviewing the article by (Or’Reilly and Tushman, 2004), it is noted that an entrepreneur requires a certain level of creativity as well as structure within their decision making process to ensure that appropriate actions are taken at the right time to sustain their competitive advantage within the
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Week eleven the concepts of, Pro-Growth and Pro-Profit, were introduced. Articles by (Baum-Locke and Smith, 2001), (Anderson and Zeithaml, 1984) and (Han and Celly, 2007) were reviewed to assist in educating us on this subject matter. The peer presentations on this theory were quite through provoking. The following model was introduced to assist with the explaining of these concepts.

Group 1 of the peer presentations week ten provided this diagram laying the learnings from earlier in the course to their current topic. Pro-Profit aligns with the strategic objectives of the trustee; conversely Pro-Growth aligns with the strategic objectives of the promoter. From the diagram above it all notes that both methodologies require a delicate balance to achieve the strategic ambidextrous.

In conclusion I have learned the concepts and practical implications of what is necessary to be a successful entrepreneur from taking this course. I am unsure if I have the entrepreneurial courage to take this step within my career in becoming financially self-sufficient. However it is great to know that I have these set of tools in my tool box in case I

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