“Emotional Appeals” Essay
Do advertisements manipulate the public? Advertisers use certain “Emotional Appeals” on advertisements; to captivate and provoke a sudden impulse on the consumer to buy the product. The sole purpose of this essay is to prove that advertisements do manipulate people.
This is an advertisement of a piece of garment, but not just any garment it is a reviling swim suit from Michael Michael Kors. In the advertisement there is a slim, long legged woman wearing the swim suit; the setting is in an elevator it seems that the woman is stepping out of the elevator that is full of business men. As she is leaving the elevator she is grabbing the men’s attention. Here the advertiser is using one of the many appeals in this case the one …show more content…
The last advertisement is a fragrance for women the brand is “Love Express”. In the ad we have a, tall, slim, beautiful, blond woman wearing a well fitted pink dress. She is surrounded by three good looking men. One of the guys is on his knees looking up into her face while stroking her leg. The guy on her left is just by her side and the men on her right side, his face is close to her neck with his eyes close. It seem as though he is taking in the smell of the fragrance. Here the advertisers are luring in the public with the need to affiliate. This is the need to belong or fit in. The public lets advertisers cloud their