Effects Of Globalization In Guyanese Society

748 Words 3 Pages
Globalization is the increasing interaction of people worldwide through the growth of the international flow of money, ideas and culture in a facile manner. For the purpose of this essay I will focus on the global spread of culture. Culture may be defined as the ideas, customs, and social behavior of a particular society. This essay will defend the notion that globalization is a major cause of the increased culture of skin bleaching in the Guyanese Society. For clarification, the focus is not on the use of these products for occasional brightening of dark areas on the body but more about the fervent whole body bleaching that many have adopted to change their complexion entirely. Three aspects of globalization that serve to fuel this practice are: the easy import of skin …show more content…
This artiste is known for his use of skin lightening products, which he promotes in his music. In Kartel's song "Cake Soap" (2010), he says in Jamaican creole "Cool, like mi wash mi face with di cake soap" (a Jamaican term for a detergent which contains bleach and is used by some people to lighten their skin). In his 2011 song "Look Pon We”, Kartel states ‘Di gyal dem love off mi bleach out face!’ Additionally, he launched a range of men’s cosmetics in October 2011, which included a variety of ‘Skin brightening’ items. Other dancehall artists, such as Lisa Hyper, also have promoted skin bleaching. Lisa released such songs including, "Proud a Mi Bleaching" and "Bleaching Fit Me". Dr. Charles Limb, Head and Neck Surgeon at Johns Hopkins University, said about the effects of music on humans: “…musical experience, musical exposure…all of those things change your brain...It allows you to think in a way that you used to not think…..’ Music has a profound effect on decision making; when music brainwashes persons into believing that skin lightening is acceptable this practice will undoubtedly become

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