Effect of Cultural Globalization in Intercultural Communication

1955 Words Jan 1st, 2011 8 Pages
Effect of Cultural Globalization in Intercultural Communication

A. Background
It's almost always about international trade, foreign investment, capital flow and all the rest. But what about culture, identity, traditions and ways of life; do these things amount to anything?
True, globalization has various manifestations. If viewed strictly from economic terms, then the debate delves into trade barriers, protectionism and tariffs. Powerful countries demand that smaller countries break down all trade barriers, while maintaining a level of protectionism over their own. Smaller countries, knowing that they cannot do much to hide from the hegemonic nature of globalization, form their own economic clubs, hoping to negotiate fairer deals. And
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Mass media and communication technologies are the primary instruments for cultural globalization. Global news services such as CNN disseminate the same events and issues across the world including some of the most remote locations in the world. A terrorist attack in a small village school in the Northern Caucasus can hold entire households in Kansas spellbound. This internationalization of news exposes countries to foreign ideas, practices, and lifestyles. The development of computer technology — with its social networking sites, video sharing websites, blogging sites and various other permutations — has served to accelerate cultural globalization as there are no boundaries on the World Wide Web. Advances in transportation have also facilitated physical travel to other countries, which in turn, has encouraged cross-cultural exchanges.
Describing the relation between globalization and culture we can mention two intellectual currents that have been attempting to define it: the cultural universalism and the cultural particularism. These approaches try to identify a global identity.
Here, where the paradox of Globalization relies. As I mentioned above (on reference to the usage of media and technology by indigenous people to spread their message), it seems

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