Effect of Cultural Globalization in Intercultural Communication
It's almost always about international trade, foreign investment, capital flow and all the rest. But what about culture, identity, traditions and ways of life; do these things amount to anything?
True, globalization has various manifestations. If viewed strictly from economic terms, then the debate delves into trade barriers, protectionism and tariffs. Powerful countries demand that smaller countries break down all trade barriers, while maintaining a level of protectionism over their own. Smaller countries, knowing that they cannot do much to hide from the hegemonic nature of globalization, form their own economic clubs, hoping to negotiate fairer deals. And …show more content…
Describing the relation between globalization and culture we can mention two intellectual currents that have been attempting to define it: the cultural universalism and the cultural particularism. These approaches try to identify a global identity.
Here, where the paradox of Globalization relies. As I mentioned above (on reference to the usage of media and technology by indigenous people to spread their message), it seems