Ecton Inc. Case Analysis Essay
Cannon knew that his compact echo machine, which he carried under his arm by a single handle, would have to perform competitively in a room filled with state-of-the-art echo machines made by long-standing competitors such as Hewlett Packard -- each machine weighing more than the average NFL linesman and costing nearly a quarter of a million dollars. To view the functioning of the heart, the face of the transducer, which was usually no larger than 9 square centimeters, was placed on the patient's chest at various angles. The transducer delivered ultrasound waves into the body and these waves were reflected back to the transducer as they crossed interfaces of …show more content…
e. How can the company position its technology to be most disruptive? What recommendations do you have for Ecton to best take advantage of the disruptive characteristics?
Once Ecton developed an imaging unit that performed acceptably in the anticipated market segments they must make a decision on their future. The critical issue they are facing is should they ramp up their marketing and