Quality of the products: Fresh products, innovation in the recipes and an ethical supply chain are the main value drivers of this industry. Thai in Box does not fully answer this demand, as it fails to actively communicate on any of these criteria. Cojean, however may be one of the leader in this sector, as all communication efforts and actions are directed toward these specifics concerns. While not providing such an ethical supply chain, Pret A Manger succeeds in this sector as well, through extensively communicating around the freshness of their meals.
Speed: Restaurants in the Fast Good industry average time of service is expected to be less than 10 minutes. Cojean does exceed this waiting time for some hot dishes, and justifies it
with
Speed: Restaurants in the Fast Good industry average time of service is expected to be less than 10 minutes. Cojean does exceed this waiting time for some hot dishes, and justifies it
with