1. Company Description
2.1 What is competition like in the online auction industry? How strong are the competitive pressures confronting eBay and other online auction firms?
2.2 What forces are operating in the online auction macro-environment that has the power to alter the nature and structure in the online auction industry?
2.3 What does a strategic group map reveal about the positions of the major players in the online auction industry? Is eBay in a good position on the map? Why or why not? Who are the closest competitors?
2.4 What do you see as the key success factors for firms in the online auction industry?
2.5 What does a SWOT analysis reveal about eBay’s situation? Just how attractive is …show more content…
As you see the number of users on previous paragraph and the market scales, it is obvious that the competitive pressures are very strong. One of the reasons why the competitive pressures are high is because there are a lot of competitors which are online retailers against eBay. For example, eBay compete with Wal-Mart, Kmart, Target, Sears, JCPenney, and Office Depot. The company also felt that it was struggling with a number of specialty retailers such as Christie’s (antiques), KB Toys, Blockbuster, Dell, Foot Locker (Sporting goods), Ticketmaster, and Home Depot, and others. Therefore, a variety of rivals makes online