Dunkin Donuts, An International Coffee Giant And One Of The Companies

840 Words Nov 17th, 2015 4 Pages
In today’s ultracompetitive society, we as consumers naturally depend upon and welcome coffee as a warm, caffeinated, familiar, (and for some, necessary) drink that keeps the worlds moving. In fact, Dunkin’ Donuts,’ an international coffee giant and one of the companies under study in this analysis, is known for its famous slogan “America runs on Dunkin.’” Dunkin’ Donuts was founded in 1950 in Quincy, Massachusetts by William Rosenberg. Dunkin’ Donuts was successfully operated by Rosenberg and even acquired its largest competitor Mister Donut in 1990 essentially paving the way for its expansion to serve as the coffee company of the United States and hopefully the world. Sixty-five years later, Dunkin’ Donuts is a global doughnut and coffee distributor with 11,000 restaurants in over 33 countries. Dunkin ' Donuts is part of the Dunkin ' Brands Group, Inc. (Nasdaq: DNKN) family of companies. Dunkin’ Donuts may be the first company that comes to mind when thinking of coffee were it not for the company’s single yet very large problem: Starbucks.

Starbucks is another American-born coffee chain that was founded in 1971 in Seattle, Washington, which has grown to become the largest coffeehouse company in the world. Indeed, Starbucks boasts over 23,132 stores in 65 countries and territories. Formed in 1985, Starbucks Corporation 's common stock trades on the NASDAQ Global Select Market ("NASDAQ") under the symbol "SBUX." What separates Starbucks from Dunkin’ Donuts is its…

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