Does Marketing Sharp the Needs and Wants of Customers or Reflect the Needs and Wants of Customers

1043 Words May 30th, 2011 5 Pages
Since as we knew marketing came to people’s life in the 1950s and 1960s.With the rapid improvement in marketing, there is an strong argument, which is marketing shapes the needs and wants or marketing reflects the needs and wants of customers. People used to define that marketing is selling goods which people do not really need. However, marketing concept defined as “achieving organizational goals depend on determining the needs and wants of target markets and delivering the desired satisfaction more effectively and efficiently than competitors” (kotler, 2008). International markets are always changing. Facing the challenges of globalization of markets, the economy of regionalization and transnational business, business operators face a …show more content…
This is a competition-oriented marketing approach, which requires companies in marketing activities, must be constantly on the product and other factors that affect the marketing performance of innovation or improvement to be substantial. In order to ensure that customers will not flow to other companies. Sony is an example of creation of marketing, because it successfully into the customer has not asked or even thought of the many new products: music players, video recorders, video cameras, optical drives, etc. Sony is market-driven company. Create marketing is a customer-oriented, more competitive and technology oriented. They assume that the needs of customers may be potential. beyond the customer-oriented, is the business from their own core competencies, development strategy and competition and other constraint conditions. It is not only to meet customer needs, more important is the ability to create customer demands, which enable enterprises to survive and development of business ideas. Enterprises get rid of the intense competition in product homogeneity, not only in product quality, technological innovation and the development of marketable varieties, but also pay more attention to the potential demand of its target consumers, often insight into consumer psychology and their the tendency of consumption habits, research, analysis of consumption trends and spending power and tap their potential, the

Related Documents