There are many options for consumers when deciding what retail purchases they are going to make. Growing up in a small southwest Virginia town in the 1970’s, we had one retail store available without having to drive over sixty miles to a mall. The Internet was not used for research or purchasing so the choices were extremely limited. If you didn’t have time to drive to the mall, then the only option was a Leggett store on Main St. with the one stoplight in town. The size of the Leggett’s store was about 4,000 square feet with limited selection of clothing for younger residents. The case study “The Decision-Making Process for Buying a Bicycle” gives an example of how the process for buying decisions can vary depending on the specific criteria
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This is the step that the consumer decides if they are loyal to the retailer and will purchase again from the location. This post-purchase evaluation will make the relationship between the location and consumer develop a relationship and trust. (Levy & Weitz, 2012 pg 91)
• The loyalty step of Nadia’s bike purchase at K-Mart didn’t establish loyalty with the family because the family felt that the purchase of the lowest price was not the best choice for the purchase due to quality.
• The loyalty step for Miguel’s bicycle purchase did not take advantage of the opportunity to cement a relationship due to the pushiness of the salespeople.
• Jorge’s bicycle purchase developed a loyalty between the owner and Jorge and I believe his future bike purchases will be with the small bike local shop.
The bike purchase for Nadia and Miguel was stimulated by the gift from Anna’s parents and grandparents. Jorge’s bike purchase was stimulated by the revitalization of his desire to take long bike rides like when he was younger. The store choices and purchase decisions were considered based on the specific needs for each family member. The research process and decision making developed over the time of the case as the individual’s needs were better
This is the step that the consumer decides if they are loyal to the retailer and will purchase again from the location. This post-purchase evaluation will make the relationship between the location and consumer develop a relationship and trust. (Levy & Weitz, 2012 pg 91)
• The loyalty step of Nadia’s bike purchase at K-Mart didn’t establish loyalty with the family because the family felt that the purchase of the lowest price was not the best choice for the purchase due to quality.
• The loyalty step for Miguel’s bicycle purchase did not take advantage of the opportunity to cement a relationship due to the pushiness of the salespeople.
• Jorge’s bicycle purchase developed a loyalty between the owner and Jorge and I believe his future bike purchases will be with the small bike local shop.
The bike purchase for Nadia and Miguel was stimulated by the gift from Anna’s parents and grandparents. Jorge’s bike purchase was stimulated by the revitalization of his desire to take long bike rides like when he was younger. The store choices and purchase decisions were considered based on the specific needs for each family member. The research process and decision making developed over the time of the case as the individual’s needs were better