Essay Discuss the Advantage and Disadvantage of Sfa
The most primary function of SFA is that it ties together sales functions such as expense reports, sales call scheduling, territory management, team selling material, sales tracking, and so forth (). This …show more content…
Due to the increase in productivity created by the SFA program, salespersons may feel less secure about the future of their job. This could potentially lower motivation and impact productivity of the system.
For firms that customers won’t realize the added value of SFA, this would make SFA unnecessary due to it is based on building customer relationships. For example…
Therefore firms need to do an analysis of costs and potential profit of implementing Sales Force Automation. SFA is not suitable for every firm as mentioned above and sufficient training needs to be done to ensure firms make the maximum benefit from the program.
Therefore despite being an effective and efficient way of improving productivity and profit margins, Sales Force Automation is not ideal for every company. Apart from the SFA being ergonomic for the workforce, substantial training should be done to ensure productivity is increased. In order to address the disadvantage sales managers need to show the sales people the benefits of CRM and