Dana Holding Case Summary

Great Essays
Introduction Dana Holding Corporation a leading public company in the United States’ automotive parts manufacturing industry. It mostly produces driveline products such as drive shafts, axles, and transmissions. It also provides service parts and thermal-management merchandises. Its customers include several companies that assemble light, medium, and heavy commercial vehicles both within and without the United States. Dana’s prosperity in the automotive industry comes from the business-level and corporate-level strategies it utilizes (Hitt, Ireland, & Hoskisson, 2014). The business-level approaches that Dana uses allow it to meet the demands, needs and preferences of its customers and to achieve impressive annual returns. The company’s corporate-level tactics enable it make excellent strategic decisions that affect its entire management and performance (Hill & Jones, 2012). This paper explores the various kinds of business-level and corporate-level strategies used at Dana Holding Corporation. It also looks at Dana’s competition and suggests the most efficient business- and corporate-level approaches that the company can use for its long-term success.
Business-Level
…show more content…
Dana employs value-neutral strategy to increase the base of its clientele and to maintain a high position in the market. The method is usually used by companies that are more concerned with creating a competitive brand in the market than the allocation of resources (Hitt et al., 2014). It helps corporations to improve their business’ operations plans. It involves establishing interaction between departments, initiating regulatory oversight, and ensuring a steady cash flow within the company (Hill & Jones, 2012). Dana relies on the approach to manage its financial activities and to ensure that all its departments work in collaboration to outwit its competitors in the

Related Documents

  • Improved Essays

    Companies have celebrated successes in form of increased profits, decreased costs, and mitigated risks due to this initiative. According to the Information Age survey referenced in “The Data Asset: How Smart Companies Govern Their Data for Business Success”, 32% of companies cite risk mitigation as the primary reason for enabling quality data management within their organization. Secondary to that, cost control received 24%, revenue optimization was at 14%, and other reasons captured 24% of the respondents vote chief reason to implement Strategic Data Management . Each of these areas can prove to be a key differentiator amongst the…

    • 1052 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Consequently, good customer service can sell a company’s products, and in Zappos case it does exactly that. Therefore, contributing to its profitability. Zappos, treats customers as an important asset, and in turn, 75% of their sales are from repeat customers. Furthermore, Venugopal & Priya (2015) states, “there is a shift of focus from the product oriented organization to the customer oriented organization in understanding the needs of the customer. Moreover, companies use a wide range of marketing strategies to attract new customers and to retain existing customers at a competitive edge to create a long-lasting profitable relationship with their…

    • 717 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    Balance Scorecard

    • 1213 Words
    • 5 Pages

    Its purpose and use is to convert an organization 's mission statement and overall business strategy into specific goals, make better decisions, as well as, monitor the organization 's performance (Kaplan & Norton, 2005). In reality, the balance scorecard allows managers within the business to gain a prospective on how customers see the business, what the company must excel at, how the company looks at shareholders, and can the organization continue to create value. The aforementioned elements comprise the four legs of the balance scorecard. The first is the customer leg which measures customer satisfaction and their performance requirements (Yeung, 2014). In today’s business world, making patrons happy is vital and the success of the organization in fulfilling this component can be tracked with items such as market share, customer satisfaction scores, and customer retention rates.…

    • 1213 Words
    • 5 Pages
    Improved Essays
  • Improved Essays

    Companies implement Enterprise Resource Planning (ERP) systems to achieve integration of their business processes to perform with a competitive advantage over the other companies. ERP is considered till date the best solution for the Small and Medium Enterprises (SMEs) in order to face and compete in the ever growing global market. This study is an attempt to find the effectiveness of implementation of ERP in Small and Medium Enterprises (SMEs) & its benefits to the organization .While implementing ERP for the SME, four issues crucial to be considered are already defined scope, proper system implementation , minimum customization & proper project planning to implement organization wide ERP. ERP can be created in such a manner that it is flexible…

    • 879 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    A solid onboarding process allows businesses to take control, from initial signup all the way through welcome kits and subsequent up-sell and cross-sell offers. To succeed in a competitive market, companies must begin with a comprehensive, accurate view of clients, and utilize high-quality data to improve customer interaction. What is Client Onboarding and how will it Benefit my Business? The client’s first experience with the company will establish how the relationship will develop. It sets the foundations for satisfaction and long-term loyalty, and it helps in reducing abandonment rate.…

    • 764 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    RQ1 – What is a Business Model? The strategy of an organization defines goals of how the organization intends to gain an advantage over competitors, yet these goals do not materialize without an effective business model (Rothaermel, 2017). Thus, a business model determines how an organization is going to maximize competitive initiatives and ultimately create revenue. A business model helps an organization make money because the firm is able to provide superior value to customers (Osterwalder & Pigneur, 2010). Likewise, the model details how the business intends to interact with all parties involved in the value chain to create a competitive advantage for the company.…

    • 877 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Thus, companies must invest the time to really get to know their consumers. In this day and age, if a company can put aside it’s “large company feel” and get on the same level as a consumer, not only will they increase its understanding, but also its business. As much as we live in a fast paced society, everyone appreciates morality and social responsibility, especially from companies because it makes them more humanistic and relatable to customers. One of the ways organizations can differentiate from its competitors and engage with customers is to engage in social responsibility that is contingent with social issues that customer’s value. William Werther and David Chandler state in their article, Strategic Corporate Social Responsibility as Global Brand Insurance "corporations are expected to be responsible to the societies within which they operate" (4).…

    • 1047 Words
    • 4 Pages
    Improved Essays
  • Superior Essays

    This particular definition clearly states the concept of operations management. It is effectively stated that the operations management offers great growth and fortification to the company as well. The best possible support is made offered to the company by raising its profit margins. It appears to be the most important factor and allows the firm generate the most favorable and productive outcomes. The balance formed would allow the Auto Parts Consulting firm to avoid unnecessary expenditures.…

    • 875 Words
    • 4 Pages
    Superior Essays
  • Improved Essays

    Digitalzone Case Study

    • 904 Words
    • 4 Pages

    Thus, it is our belief that the roleplayed by remote /virtual marketing & sales teams would significantly increase over the years to come. About us Digitalzone is a leading global business consulting company that assists in reducing marketing, pre-sales, inside sales & lead generation costs for firms. Digitalzone has been extremely successful in building and improving sales pipeline with its unique Market Process Outsourcing Solutions. Digitalzone’s primary focus lies in Sales and Marketing Solutions like Marketing Process Outsourcing, B2B List Generation, Lead Generation, Lead Management and Lead Nurturing, Design work and Content Creation that makes it the perfect choice for all of your marketing needs. Statistics 286 Demand Generation…

    • 904 Words
    • 4 Pages
    Improved Essays
  • Great Essays

    It has been using in an industry for the continuous work without any delay by creating a signal manufacturing environment. Kaizen aim is to make the business on the top most position by determine current status of the business, identify improvement plan and work for continuous improvement. Adding small improvements in every sectors add up a long term improvement for overall business. Takt time main purpose is to match the production with customer demand according with time. Takt time helps in reduce over production of goods ,storage cost price , transportation cost and make company competitive in the market.…

    • 1548 Words
    • 7 Pages
    Great Essays