Analysis of CSR in a case of "Gazprom"
3.1. A Brief presentation of the company and Russian CSR concept The trend of taking into consideration the elements of CSR in Russia could be compared with the Soviet times, when all the companies tried to establish only the CSR programs in a social and cultural environment. The Russian companies see CSR programs focusing only on the group of stakeholders and especially on internal environment-on the workers and mostly all the companies follow as soon as possible to report all their activities in front of the main stakeholder - state. In order to analyze the CSR issues and implementing of them into activities was chosen "Gazprom" the Russian Gas producer company. The company was created in
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The collective agreement demonstrates the high influence of employees as stakeholders (Krichevsky, 2008). Another characteristic of power of stakeholders could be proved from the state-led type of Russian CSR. The Gazprom in some cases is presented like a state company and represent fully the state rules and norms. The state institutions such as federal or municipalities influenced powerfully to CSR. Despite of that the Non-Government organizations (NGO) have the weak influence and the state intervention on that is strong. In the Russia the philanthropy could be seen from the different parts. In one hand the philanthropy works as public policy on the other is a business strategy. A lot of people criticize the philanthropic programs of Gazprom and not only, because they make it only for the marketing promotion and company's reputation. Also, Russian companies are deeply involved in corruption and managers through the agreements had risk to injure CSR, apart from the voluntarism activities of CSR. Gazprom is what one would expect of a state-owned monopoly sitting atop huge wealth -- inefficient, politically driven, and corrupt,
As far as the Russian business has deeply involved in corruption (Transparency international 2009) and managers and politicians indicate duplication, authorization through