Article Analysis: Creating Shared Value

Introduction
The article, “Creating Shared Value” argues that a company’s success and social growth are interdependent, and seeks to directly address the effort of regaining trust in corporations and business in the modern age. The article postulates that there are three ways to create shared value: redefining commodities and markets, reconceiving productivity in the value system, and empowering local cluster growth. The authors also argue that the creation of shared value is fundamental to business strategy and that it is neither philanthropy nor corporate social responsibility. In my opinion, it is an important study that places social goals to strategic levels, and seeks to regain trust for businesses of the current age. This essay will …show more content…
The article and the concept it discusses have been met with significant success and substantial practitioner audience. The authors make an eloquent case for the notion that the social effects of are now obvious and cannot be ignored. The idea of creating shared value has been accepted by cooperate giants such as Coca Cola and Nestle and has been included in the European Union. In addition, the article achieves its goals with tremendous success because it places social gaols to strategic levels; the authors explicitly give social goals a strategic relevance. It seeks to regain trust for businesses of the current age. However, the article has its fair share of weaknesses and criticisms. For instance, the authors do not hint at or acknowledge that the concept of shared value is not new as a lot has been written on the subject over the course of the years. In addition, the way the authors put the concept across gives the impression that the concept of shared value is supposed to redefine capitalism but in essence the article seems to revolve around the same things that give capitalism a bad name the first place, such as individual and corporate …show more content…
The authors directly address the effort of regaining trust in corporations and business in the current age of crisis. The article postulates that there are three ways to create shared value: relooking at commodities and markets, reconceiving productivity in the value system, and empowering local cluster growth. The study matters because it places social goals to strategic levels, and seeks to regain trust for businesses of the current age of crisis. Although the concept of CSV is put across eloquently and convincingly by the authors, the article has been criticized by those who favour the purely economic purpose of the firm and shareholder interest maximization. In this regard, future research in this areas should take an encompassing approach that take into consideration the social reality that affect the general perspectives of the purpose of the