Introduction
There are very deep transformations in the world capitalist economy, with consequences that are projected in the most varied planes of international relations and in the very significance of national systems. They are not situations of conjuncture, but structural alterations that redefine from their base fundamental patterns of capitalist development.
Hence the character of the recent crisis, the breadth of its expressions, the persistence of its effects and the uncertainties about the speed and sense of "recovery", as well as the anticipation that its footprints will be projected with great force to the future. In this review, I’ll make a point on how the article “The Big Idea - Creating Shared Value” by Michael E. Porter and …show more content…
Evaluation
Michael Porter is considered the founder of the new strategy called shared value. In consideration of the point raised by the Professor of Harvard University, Michael E. Porter shared value is conceived as the business tool that allows the constant search for obtaining economic value that in turn gives rise to the benefit of other agents of the economy, specifically it’s a commitment to the society that surrounds it to achieve growth.
Shared value is considered as a new business version that refreshes the business world and makes organizations aware that they should contribute to general progress and not to their own, mainly to reinvent the image of companies, which society considers materialistic, taking advantage of the needs of the population and …show more content…
Subsequently, the next step for achieving shared value is to place the concept of productivity back in the value chain. “Inevitably, the most fertile opportunities for creating shared value will be closely related to a company’s particular business and in areas most important to the business. Here a company can benefit the most economically and hence sustain its commitment over time” (Porter, 2011).
Another element to consider is based on the creation of niches of support to the industry (known as clusters), understood as clusters the association of efforts and organizations to promote and potentiate the predominant industrial activity in a certain geographical
There are very deep transformations in the world capitalist economy, with consequences that are projected in the most varied planes of international relations and in the very significance of national systems. They are not situations of conjuncture, but structural alterations that redefine from their base fundamental patterns of capitalist development.
Hence the character of the recent crisis, the breadth of its expressions, the persistence of its effects and the uncertainties about the speed and sense of "recovery", as well as the anticipation that its footprints will be projected with great force to the future. In this review, I’ll make a point on how the article “The Big Idea - Creating Shared Value” by Michael E. Porter and …show more content…
Evaluation
Michael Porter is considered the founder of the new strategy called shared value. In consideration of the point raised by the Professor of Harvard University, Michael E. Porter shared value is conceived as the business tool that allows the constant search for obtaining economic value that in turn gives rise to the benefit of other agents of the economy, specifically it’s a commitment to the society that surrounds it to achieve growth.
Shared value is considered as a new business version that refreshes the business world and makes organizations aware that they should contribute to general progress and not to their own, mainly to reinvent the image of companies, which society considers materialistic, taking advantage of the needs of the population and …show more content…
Subsequently, the next step for achieving shared value is to place the concept of productivity back in the value chain. “Inevitably, the most fertile opportunities for creating shared value will be closely related to a company’s particular business and in areas most important to the business. Here a company can benefit the most economically and hence sustain its commitment over time” (Porter, 2011).
Another element to consider is based on the creation of niches of support to the industry (known as clusters), understood as clusters the association of efforts and organizations to promote and potentiate the predominant industrial activity in a certain geographical