Essay about Correlation Between Attitudes And Attitudes

934 Words Nov 6th, 2016 4 Pages
In this essay, it will be discussed to which degree the attitudes can predict behaviour. Attitudes are overall feelings about someone or something. But can they be used foretell behaviour?

It can be argued that attitudes, especially the ones that are easily accessible can be used to predict behaviour. “Accessible attitudes are those that can be recalled from memory more easily and can therefore be expressed more quickly” (Eagly & Chaiken, 1998 as cited in Hogg & Vaughan, 2014). Fazio, Ledbetter, Towles-Schwen conducted a few experiments to investigate whether the participant with accessible attitudes could detect changes faster than those with less accessible attitudes. In the first experiment, the goal was to allow participant to get correct answer by making the changes quite visible. In the second experiment the changes got harder to detect. And in the last experiment the participants were not explicitly told that there were any changes made; they had to detect changes spontaneously, like they would in everyday situations. They found that if the object remains stable over time, accessible attitudes are useful. The attitudes will used to guide the attention, and eventually have an effect on the behaviour.

On the other hand, even thought attitudes are important when trying to predict behaviour, we need to consider all the factors that might affect a certain behavior before an appropriate prediction can be made. The factors such as precision of the question, intention,…

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