Essay on Communication Audit

4021 Words Apr 2nd, 2015 17 Pages
EXECUTIVE SUMMARY
This report was commissioned to examine the effectiveness of internal communication of a reputed consulting firm that has widespread reach on domains such as media intelligence, PR, consulting and training to undergraduate students. The research process included conducting in depth interviews with two of the department heads and also with a reporting subordinate. Other sources include organizational statements posted online and the behavioural aspects of employees as monitored before and during the interview process.
The research draws attention to key findings that the organisation fosters open communication and there is a strong commitment from top management towards employees. The communication channels applied most
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* Reduce the bottlenecks during expansion by identifying key competencies to solve the aforementioned issues. * Conducting communication workshops to ensure employees are on power with what is expected of them.

1. INTRODUCTION
A successful organisation is one defined by its long term profitability. But what are not explicitly stated are the practices in place which drives the organisation and converts the idea to a finished product (Ford Henry Deepthi). More often it is the communication model adopted by the organisation through acquired practices and procedures that increases the legitimacy and survival prospects (Meyer and Rowan RAM). Smooth and effective communication is thus vital to the life of an organisation as it enhances job satisfaction, productivity and commitment (Downs & Adrian 2004ABC).

Traditionally, communication has evolved from a simple linear process (Goldhaber eta/., 1978ABC) to ‘acting on the message’ or ‘feedback’ with more importance rested on the receiver end. The ABC consulting firm is an enterprise that embodies the spirit and value of open communication within the confines of its NDA while leaning more towards creativity than constraint (Eisenberg RAM) as seen in the below figure 1.1. With a workforce of 15 expert on- board talent and 5 stingers in various parts of the globe, the firm concentrates on verticals such as Public Relations and Affairs, Social Media Marketing, HR and CSR Advisory. The ABC

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