Communication and Thought Essay examples

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Group Decision and Negotiation 13: 381–399, 2004 2004 Kluwer Academic Publishers. Printed in the Netherlands

Divergent and Convergent Idea Generation in Teams: A Comparison of Computer-Mediated and Face-to-Face Communication
DAVID S. KERR Department of Accounting, Mays School of Business, Texas A&M University, College Station, TX 77843-4353, USA (E-mail: d-kerr@tamu.edu)

UDAY S. MURTHY School of Accountancy, University of South Florida, 4202 E. Fowler Avenue BSN3403, Tampa, FL 33620-5500, USA (E-mail: umurthy@coba.usf.edu)

Abstract
Many tasks and decisions in business, including management consulting, are performed in group settings. Computer-mediated communication (CMC) tools (e.g., Lotus Notes) are increasingly being used
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The use of information technology to support collaborative teamwork in business has been the subject of ongoing research. While the majority of this research has been in the information systems discipline, there has been some research in related disciplines employing business-oriented contexts and tasks. For example, in the field of accounting, researchers have begun examining the effects of computer-mediated communication (CMC) on various aspects of team decision-making (Bamber, Watson and Hill 1996; Karan et al. 1996; Ho 1999; Murthy and Kerr 2004). CMC tools, also known as

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group support systems (GSS), provide a structured environment that allows participants in a collaborative team to interact simultaneously and anonymously to generate ideas, make decisions, and solve problems (Jessup, Connolly and Tansik 1990). Such interaction is expected to increase in the future as technology and groupware increase the opportunities for simultaneous interaction among team members in geographically dispersed locations. One task that has received much attention in the information systems literature is that of idea generation or “brainstorming.” This research has found that groups brainstorming electronically typically generate more ideas than do groups brainstorming in face-to-face (FTF) settings (Connolly, Jessup and Valacich, 1990; Gallupe, Bastianutti and Cooper, 1991; Gallupe et al. 1992; Valacich et…

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