Colgate Palmolive Essay examples

778 Words Oct 21st, 1999 4 Pages
Colgate Palmolive

With a continuous expansion in it's product line, Colgate-Palmolive is taking on the look of one of the most stable stocks on the exchange. Colgate has a wide variety of products sold around the globe including, Colgate
Toothpastes, Speed Stick Deodorants, Ajax Surface Cleaner, and Hill's Science
Diet foods for house pets. Colgate was founded in 1806 in New York City on Dutch Street by William
Colgate as a starch, soap and candle business. Colgate produced soaps and perfumes or the next 67 years and then in 1873, they introduced their first toothpastes, which were aromatic toothpastes. Then 13 years later, they introduced the first dental creme packaged in collapsible tubes similar to those used today.
…show more content…
Since the foundation of this company in 1948, they have committed themselves to the health and welfare of dogs and cats. Today, Hill's Pet Nutrition Inc. is one of the leading pet food manufactures and is revolutionizing the pet food industry with its Prescription Diet products used by veterinarians to manage such conditions as obesity, heart disease, kidney disease and many others. Hill's Pet Products also manufacture Hill's Science Diet food. Hill's Pet Products has not always been a success. When it was founded in
1948 by Mark Morris it grew very slowly in it's specialty foods and attempted to enter into other areas of pet care such as flea baths and aquarium supplies. It was taken over a number of times but it seemed to be more of a loss rather than gain. In 1976 Colgate-Palmolive acquired it, attracted by it's Science Diet brand. Colgate revolutionized Hills Pet Nutrition by marketing not through supermarkets but through veterinarians and through pet food stores as the
Prescription Diet product line. Since Hills Pet Nutrition was acquired they have had an increase in annual sales from $40 million to $832 million and now make up 11% of Colgate sales. After the takeover of Mennen Co. the price of Colgate-Palmolive Co. rose from 49.13, the 1991 high, to 60.63, the 1992 high. Their sales also increased by 947 million from 6060 million in 1991 to 7007 million in 1992. The net income also increased drastically from $125 million to $477 million.

Related Documents