The purpose of the study was to investigate the effect of Social Networking Sites use on citizen’s political participation and social capital accumulation. The authors developed a survey that was emailed to a random sample of American adults. The authors used Ordinary Least Square Regression, as well as Structural Equations Modeling to explore the relationship between SNS use and citizens’ political engagement, and social capital possession. The authors identified several dependent variables: social capital, civic engagement, …show more content…
Further, it examined the relationship between exposure to social media news, intent for information seeking and finally whether the perceived status of the person who shares the news affects trust in media or intent to seek information. To investigate these relationships, the authors utilized an experimental design using Facebook. The authors used an online experimental design where they developed the measures of media trust through a survey. They administered the survey before the intervention, (…)as well as after the intervention. They asked individuals to indicate their trust levels on a scale concerning two issues at the state level, tax credits for the film industry and a ban on smoking in casinos within the state. The sample was recruited from undergraduate students at a large public institution. Participants were divided into two groups: control which received a news story on its member’s news feed without identifying the name of the person sharing the story, and the treatment group where members received the same story, however with a persons’ name who shared the story showing. Then the same measure of media trust was measured for the two groups. Results showed that media trust increased significantly when a friend was involved in sharing the story. Exposure to the news on social media via a friend increased levels of media trust. This was especially common if respondents …show more content…
The authors were interested in determining whether individuals change their opinion on the shows they are watching based on the second screen showing live participation from viewers. To conduct their study, the authors recruited 82 students from a journalism course in a Southern University in the US. The authors devised an experiment in order to investigate whether the second screen, usually a line on the bottom of the television screen showing live commentary, influenced individual’s attitudes towards the actual show. The authors divided participants into three groups, a control group, a group that watched a show with positive feedback and a group watching the show with negative feedback. The feedback appeared on a Twitter line on the bottom of the screen showing commentary manipulated by the authors. The dependent variable in the study was an item asking participants to rate their approval of the show. The authors selected American Idol as the show to present the participants with. The participants were asked to rate their approval and attitudes regarding the show before and after the show was presented to them. Results showed that participants tend to conform to the majority opinion found within the dual screening cast. The positive group exhibited a higher approval rate of the performer and the show. The negative group indicated lower ratings of the