Gumdrop Case Study Essay

Improved Essays
Gumdrop Cases | West Liberty Foods

Company Profile

GumDrop
Gumdrop Cases makes cases for Smartphones, Tablets, and Macbooks that provide ruggedized protection from harsh conditions. Combining innovative and fashion-forward design with maximum protection, Gumdrop provides unique options, including screen and port protection, shock absorption and drop protection. For more information, visit www.gumdropcases.com.

West Liberty Foods
Our mission is to be a leading food manufacturer by converting needs, ideas, and expertise into value for our members, business partners, and consumers.

Core Values:
Family Oriented
Entrepreneurship
Relationship
Leadership
Tenacity
Social Responsibility
Results Driven
Innovation
Integrity

Questions:
Tell
…show more content…
The cases are robust enough to take a beating and survive all of the rough usage that the tablets are under daily.
What do you use the devices in the field for?
The GumDrop cases are used to protect the company’s tablets while they are on the production floor, which can get pretty messy.
How many cases did you initially order?
The company’s initial order was for 67 cases for each other their three sites. This initial order was made in December 2014 and they have not had any cases break since the company has started using them.
Have you reordered at all?
Since West Liberty Food’s initial order for the GumDrop cases, the company has ordered more. They have not had to replace any cases. The company has discovered that the GumDrop cases are actually out-living the devices that they are protecting.
What have you enjoyed about the cases?
The company has been happy with the GumDrop case products. They are pleased with the durability of the products and have been confident that their tablets are protected while they are on the production floor. The mechanics at West Liberty Food have expressed that they are particularly pleased with the handle on the case, which makes for easy carrying. They are also like that the cases fit well with their

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