Case Study Of Zya Coffee

Great Essays
Mission Statement To provide incomparable taste experiences for coffee drinkers around the world while actively participating in the communities of each nation.
Company Goals
Short Term Goals
In order to increase revenue, it is important for the population in South Africa to know about Zya Coffee. Therefore, as a short term goal Zya Coffee will have to make television and radio advertisements to market its products. The company will also contact advertising companies in South Africa to analyze and understand consumer buying trends. It is also important for Zya Coffee to have good consumer relations, so one of Zya Coffee’s most important short term goals is to receive at least 95% positive customer feedback regarding its products. As Zya
…show more content…
The strength of South Africa’s market will influence other developing African nations to follow in its footsteps. Therefore, Zya Coffee can use exports in South Africa as the gateway for future large-scale exporting.
Demographics
Zya Coffee is guaranteed a source of demand in South Africa, as South Africa is considered an upper-middle economy, who imported 9.21 million bags of Coffee in November 2012 (BizzCommunity). The economy is continuously expanding through refined banking and financial services, and exports, therefore, establishment in South Africa would result in major future prosperity for Zya Coffee.
Currency Exchange Rate South Africa uses the South African Rand as its official currency. 1R is equivalent to $0.0987CAD and $0.07643USD ($1.00CAD = 12.1287R) as of 2015-10-16 23:36 UTC. The lower value of the Rand makes it optimum for exporting into South African because of the lower labour and product costs. The lower currency rate will also help Zya Coffee control its expenses when paying employees and gathering
…show more content…
Beverage Success
South Africa has had a rich history of international beverage success. Many companies such as Fanta, Stoney, and Kingsley have exported to South Africa and gained economic prosperity. Most recently, cappuccinos have been a trend amongst South African citizens. These historic trends, give Zya Coffee the confidence it needs to explore and invest in the South African market.
Coffee Popularity
Coffee in South Africa has seen a dramatic increase in popularity since 2007. Coffee shops in South Africa have experienced four times the amount of business over the past five years (coffeetastingclub.) Coffee in the forms of pods or home-made indicates the South African need for higher quality coffee. The growing coffee market in South Africa allows the exporting of Zya Coffee to be successful. As it is evident that South Africans have increased the amount of coffee they drink, while urging for higher quality. Zya Coffee can capitalize on this market significantly as a

Related Documents

  • Improved Essays

    There are 244 Juan Valdez shops and 169 stores are in Colombia, 75 stores in other countries as on 2013. The stores are projected to increase and franchise models was recently implemented. The selling point focusses on bringing the experience of having the premium Colombian coffee around the world. The consumers of coffee around the world are increasing which means the market is sustainable for high quality products. Juan Valdez Coffee can make a huge impact in the market since consumers require high quality and varieties when it comes to coffee.…

    • 1126 Words
    • 5 Pages
    Improved Essays
  • Superior Essays

    Starbucks Case Study Starbucks is a massive company that prides itself on delivering the consumer high quality coffee ethically. In recent years, Starbucks has experienced a lucrative amount of growth. In the third quarter of 2016, Starbucks’ store sales increased 4%, net revenues grew 7%, and profitability jumped 9% (Doraisamy 2016). I attribute these astronomical numbers to Starbucks’ initiative to expand its operations nationally as well as internationally while maintaining its signature quality wherever it goes (Trefis 2016). Starbucks’ EPS (earnings per share) has increased 24% to $0.51 per share, and this is due to the company’s high profitability trickling down to their stock holders.…

    • 1011 Words
    • 4 Pages
    Superior Essays
  • Improved Essays

    Swot Analysis Of Cedro

    • 3232 Words
    • 13 Pages

    Political Coffee beans are largely grown in developing countries. In order to lower the cost of raw material and thus reduce the production cost, the import countries and the tariffs and tax should be considered. Economic The coffee industry continues to be one of the most successful in the UK economy although it has experienced a 15-year continuously grow. Costa (1,670 shops), Starbucks (790) and Caffè Nero (560) remain to be the UK’s leading coffee brands with 54% branded market share. High profits are throughout the coffee industry.…

    • 3232 Words
    • 13 Pages
    Improved Essays
  • Superior Essays

    Coffee In Japan Case Study

    • 1818 Words
    • 8 Pages

    High sales amount of instant (soluble) coffee, together with the increasing popularity of product branches like Dolce Gusto, Nespresso, and Barista contributed to the continuous success of Nestle Japan. In addition, during 2015, the company also raised its products’ price by 17-21%, which also led to a higher market value of the company. 2. Ueshima Coffee Co.,…

    • 1818 Words
    • 8 Pages
    Superior Essays
  • Improved Essays

    Global Coffee Pods

    • 772 Words
    • 4 Pages

    This is important to Keurig’s expansion of K-cup into the global coffee market because it proves that Keurig has the potential to maintain consumer interest while also attracting new consumers regardless of competition in the market. Technavio (2016), conducted an analysis of the global instant coffee market from 2016-2019. The results of the analysis project that the global instant coffee market will grow at a CAPR of 5.26 percent from 2015 to 2019 (Technavio,…

    • 772 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Primary Target Audience Tramonto Gourmet Coffee (TGC) consumers generally are younger, further upscale, and educated will become the skyrocketing aspect of the brand. However, recent studies have shown that the trend toward occasional drinkers are continuing while espresso drinks continue to rise in popularity (Coffee Shop). Therefore, expending of gourmet coffee has remained steady in purchasing power. Gourmet coffee has been the strongest growing part of the market, and is a trend which occasional coffee drinkers continue to surge in popularity. About 37% of total coffee consumers is classified as gourmet (25 Coffee Shop Industry Statistics and Trends).…

    • 1051 Words
    • 4 Pages
    Improved Essays
  • Superior Essays

    Globalization Of Coffee

    • 1486 Words
    • 6 Pages

    While coffee has been extremely popular in most parts of the world by the 19th century, Asia has maintained a strong preference for tea throughout this time. However, since 1990, coffee consumption in certain parts of Asia, primarily in the Eastern and Southeastern regions, has skyrocketed by about 4% a year (International Coffee Organization). This sudden huge growth in popularity is credited to Asian travelers returning from North America and Europe with a newfound knowledge of and thirst for coffee. Also, globalization of popular Western chains into the Eastern hemisphere includes big name coffee corporations such as Starbucks, which is inevitably expanding throughout several parts of Asia. Recent coffee consumption growth has had its highest rates in Asian countries, primarily China, Japan, and Indonesia…

    • 1486 Words
    • 6 Pages
    Superior Essays
  • Improved Essays

    Recently, Starbucks released a report to evaluate the global responsibility of our company for the 2014 fiscal year. The report focused heavily on the sourcing of the coffee, the quality of life of customers, employees, and farmers, and the communities we serve. Many years ago, Starbucks realized our success was because of the quality coffee we are serving to our customers. The company wanted not only to continue to serve top notch coffee but to continue for many years to come. To achieve this goal, the sustainability of the farmers, employees, and communities are very important.…

    • 820 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    This happens in accordance to the interests each group has on the company. For the shareholders, Starbucks holds a meeting annually to announce the progress and current the financial situation of the organization. Besides this, Starbucks involve the shareholders on all major decision making processes and maintain effective communication. Starbucks values the quality of coffee it buys from farmers and it is for this reason that it pays premium prices for the coffee so as to motivate the farmers to grow quality coffee. Starbuck is has policies that guide its coffee purchasing, processing and selling.…

    • 1096 Words
    • 5 Pages
    Improved Essays
  • Decent Essays

    Well-established brands like Starbucks, Tim Hortons and Gloria jeans dominated the market through the years. 6.3.2. The bargaining power of suppliers Suppliers have medium bargaining power since they are originated from the developing countries and because of the increase of competition between the suppliers. Nowadays there is an increasing demand for eco-friendly coffee, organic coffee and gourmet specialty coffee, reason to increase price for coffee. The bargaining power of suppliers depends on the economic situation and stability of the country.…

    • 832 Words
    • 4 Pages
    Decent Essays