Coffee has strengthened its position as the second most traded commodity in the world, only after oil (Gullman, 2014). The coffee production has steadily increased by at least 2% yearly average since 1963 (2). Developing countries are major players in the world of coffee, responding to 80% of the market demand. Smallholder farmers support 97% of the global supply chain for coffee.
Diseases like the coffee leaf rust and others associated with climate change are deemed to pose a threat to 500 million small producers living from subsistence farming and to the other 2 billion people supported by their work.
The Fair Trade movement aim is to bridge the consumer social responsibility concern with the producer welfare. Despite the intention, Fair
Diseases like the coffee leaf rust and others associated with climate change are deemed to pose a threat to 500 million small producers living from subsistence farming and to the other 2 billion people supported by their work.
The Fair Trade movement aim is to bridge the consumer social responsibility concern with the producer welfare. Despite the intention, Fair