Case Study: Dabur's Wellbeing And Health Industry

Improved Essays
1. INDUSTRY : FMCG SECTOR
• India’s FMCG industry to grow from $37 billion in 2013 to $49 billion in 2016.
• Industry is expected to grow 7% in 2014, 10% in 2015 and about 12% in 2016 (Neilsen, 2014)

Health and Wellness Sector:
We see worldwide and local FMCG brands putting resources into is wellbeing and health. Wellbeing and health is a super pattern forming shopper inclinations and shopping propensities and FMCG brands are tuning in. Driving worldwide and Indian sustenance and refreshment brands have grasped this pattern and are centered on making new rising brands in wellbeing and health. As indicated by the PwC-FICCI report Winds of progress: the health shopper, sustenance nourishments, refreshments and supplements include an INR 145
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DABUR
Dabur was established in 1884 and has a strong legacy of 130 years. It is the 4th largest company in FMCG industry in India with and market capitalization of Rs. 46,000 crore. Its net profit crossed Rs. 1000 crore mark in last FY (Dabur, Dabur Annual report , 2015). It is spreading its reach internationally and now in Europe, US, Africa, Middle- East, South-East Asia
Vision: "Dedicated to the health and well-being of every household" (Dabur, Dabur Home page, 2015)
Core principles (Dabur, Core values, 2015)
Ownership: “This is our company. We accept personal responsibility and accountability to meet business needs”
Passion for winning: “We all are leaders in our area of responsibility, with a deep commitment to deliver results”.
People development: “People are our most important asset. We add value through result driven training, and we encourage & reward excellence”.
Consumer focus: “We have superior understanding of consumer needs and develop products to fulfill them better”.
Team work: “We work together on the principle of mutual trust & transparency in a boundary-less organization. We are intellectually honest in advocating proposals, including recognizing
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EXTERNAL ANALYSIS
3.1 PESTLE ANALYSIS
POLITICAL & LEGAL • Government of India allowed 51% FDI in multi bran retail & 100% in single brand retail
• Import/export duties, custom duties have reduced to motivate the FMCG industries
• States governments offered subsidies and provided land at discounted rate to boost the economic activities.
• Govt. Planned to raise the trained labor force to 500 Mn by 2022. To achieve this they have opened many training & development centers[1]
ECONOMICAL
• India FMCG industry contributed 3% to the GDP with INR 3700 Bn- 5200 Bn
• As per the Nielsen report, Indian FMCG sector will reach $49 Bn by 2016.
• India’s consumer confidence ranked to be the highest in quarter 3 because of the low inflation and positive economic development[2]
• Standard of living is improved with stronger GDP and more employment opportunities generated by Make in India movement

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